If you’re looking for ways to grow your podcast, you’ve probably heard plenty of advice about social media, paid advertising, SEO, newsletters, and video clips. While all of those strategies can help, there’s one growth tactic that consistently delivers results…
One of, if not the most popular, books this year is ’s Yesteryear, a debut novel about a tradwife influencer who wakes up in the 19th century. Earlier this summer, I went to a talk in London where her British…
One of the biggest myths in podcasting is that more downloads automatically lead to more revenue. They don’t. Downloads are a metric. Revenue is the result of a strategy. A podcast can have thousands of listeners and still struggle to…
When I conducted interviews for Professor Jeanine Turner’s research, I asked for examples of how someone grabbed your attention in a memorable way. One of my favorite examples was when a teacher stood on his desk mid-lecture to get all…
Launching one successful podcast is an accomplishment, but building a network of successful podcasts is an entirely different challenge. Many organizations assume they can simply repeat the same process. In reality, every additional show adds complexity. It requires a different…
When you’re in your twenties, travel feels like a race you’re trying to win.A sprint to see as many countries as possible. It’s a blur of bus stations, hostels, and midnight flights you definitely shouldn’t have booked after a full…
As podcasts grow, something interesting happens: the challenge shifts from creating episodes to coordinating people. You have a host, an editor, a designer, a social media manager, someone is booking guests. Everyone is busy, yet somehow, nothing feels organized. You…
One of the hardest things about podcasting is that growth rarely slows all at once. Instead, it plateaus. You continue publishing every week. You invite great guests. You post clips on social media. Yet the numbers barely move. At this…
When creators tell me they want to grow their podcast, my first question usually isn’t about downloads. It’s, “What’s your strategy?” Most people expect me to ask about microphones, publishing schedules, or social media. Those things matter, but they’re rarely…
Yesterday, I attended the in-person event, “Podcast SEO: Define Your Strategy & Launch Your Campaign” in Brooklyn. It’s the first of hopefully many in-person events that podcast expert and extraordinaire, hosted, in partnership with Ausha. Specifically, this was part of…