Posts from Substack
During the 2026 Podcast Movement, keynote speakers , , and shared a video of where they spoke with participants about podcasting (duh, what else?). One of their questions was about some of the most overhyped trends in podcasting right now.…
Every year, The Podcast Movement, one of the largest and oldest podcast conferences, occurs with thousands of participants in North America. This year, it changed things up in several ways. Before it began, , the President of Podcast Movement spoke…
A podcast isn’t just content. It can become: an audience builder proof of expertise credibility for publishers a marketing engine before something is launched, like a book. This is what happened to Caro Claire Burke for her debut novel, Yesteryear.…
Most podcasters treat episodes like milk, where they promote it for two weeks, then let it expire. I am guilty of it too at times. But a creator puts real effort into an episode, shares it when it drops, maybe…
If you’re looking for ways to grow your podcast, you’ve probably heard plenty of advice about social media, paid advertising, SEO, newsletters, and video clips. While all of those strategies can help, there’s one growth tactic that consistently delivers results…
One of, if not the most popular, books this year is ’s Yesteryear, a debut novel about a tradwife influencer who wakes up in the 19th century. Earlier this summer, I went to a talk in London where her British…
One of the biggest myths in podcasting is that more downloads automatically lead to more revenue. They don’t. Downloads are a metric. Revenue is the result of a strategy. A podcast can have thousands of listeners and still struggle to…
When I conducted interviews for Professor Jeanine Turner’s research, I asked for examples of how someone grabbed your attention in a memorable way. One of my favorite examples was when a teacher stood on his desk mid-lecture to get all…
Launching one successful podcast is an accomplishment, but building a network of successful podcasts is an entirely different challenge. Many organizations assume they can simply repeat the same process. In reality, every additional show adds complexity. It requires a different…
When you’re in your twenties, travel feels like a race you’re trying to win.A sprint to see as many countries as possible. It’s a blur of bus stations, hostels, and midnight flights you definitely shouldn’t have booked after a full…