Posts from Substack
As podcasts grow, something interesting happens: the challenge shifts from creating episodes to coordinating people. You have a host, an editor, a designer, a social media manager, someone is booking guests. Everyone is busy, yet somehow, nothing feels organized. You…
One of the hardest things about podcasting is that growth rarely slows all at once. Instead, it plateaus. You continue publishing every week. You invite great guests. You post clips on social media. Yet the numbers barely move. At this…
When creators tell me they want to grow their podcast, my first question usually isn’t about downloads. It’s, “What’s your strategy?” Most people expect me to ask about microphones, publishing schedules, or social media. Those things matter, but they’re rarely…
Yesterday, I attended the in-person event, “Podcast SEO: Define Your Strategy & Launch Your Campaign” in Brooklyn. It’s the first of hopefully many in-person events that podcast expert and extraordinaire, hosted, in partnership with Ausha. Specifically, this was part of…
A few years ago, booking podcast guests was relatively straightforward. You found their contact info, send a thoughtful cold email, explain why someone would be a good fit for your show, or why you should be on their show, and…
One of the biggest misconceptions in podcasting is that sponsorships are interested in a podcast’s download numbers alone. Not true! Smaller shows with more focused audiences are securing partnerships and building long-term sponsor relationships. Why? Because downloads don’t tell the…
You hear about transferring credit card points to travel points, which can radically transform your travel experience, upgrading your flights from economy to first class or securing hotel stays with free nights. But many are overwhelmed by the sheer amount…
I have a controversial opinion, one that has gotten me side-eyed by family with toddlers: Traveling with kids isn’t impossible. Hard? Sure. A logistical Rubik’s cube sometimes? Probably. But impossible? Nah. I don’t have kids yet, but even I can…
If you’re thinking about monetizing your podcast, there’s one mistake I see creators make over and over again: They assume listeners will pay for more content, like more episodes or bonus recordings, longer interviews, or extended cuts. On paper, it…
There’s a sentence we hear all the time in travel conversations: “Don’t worry — it’s one of the safest countries.” And yet, some of the most uncomfortable travel stories I’ve heard — including one I shared in this episode —…