Podcasting Is Like Dating
Getting booked on a podcast is just the beginning. The real opportunity is building a relationship that can lead to stronger connections, more visibility, and future collaborations.
Imagine landing a date with someone you’re genuinely excited about, but you won’t meet for a few weeks. You wouldn’t ignore them until the day arrived. You’d build anticipation and get to know them.
Podcast guesting works the same way.
Want to turn podcast appearances into lasting professional relationships? Paid members get practical tools and guidance to make every guest opportunity count.
Before the Interview: Build the Connection
Booking the interview is your opportunity to start building a relationship with the host before you ever hit record.
A little thoughtful engagement can help you stand out and lay the groundwork for future collaboration.
Here are the essentials:
• Share your excitement about the upcoming interview and tag the host.
• Listen to their podcast so you understand their work and can engage genuinely.
• Send a thoughtful message highlighting an episode you enjoyed and expressing your excitement about joining them.
• Look for ways to be helpful, including recommending relevant guests when appropriate.
The goal isn’t to flatter the host or ask for favours. It’s to build a genuine professional relationship.
Want to Make Every Guest Appearance Work Harder for You?
Showing up for the interview is only one part of the opportunity. The real value comes from how you build the relationship, prepare for the conversation, and make the most of the episode after it goes live.
In the paid section, you’ll find a practical checklist for nurturing host relationships before recording and turning a published episode into opportunities for further engagement and collaboration.
Upgrade to paid to get the actionable checklist and make your next podcast appearance work beyond the interview itself.
After Recording: Keep the Momentum Going
Your relationship with the host shouldn’t end when the recording stops.
Once the episode is ready for release, both of you can help build anticipation and introduce each other’s work to new audiences.
1. Celebrate the episode together
Share a screenshot from your virtual recording, tag the host, and let your audience know when the episode is coming. Encourage them to follow the host’s podcast.
2. Share what you learned
Email your list with a useful takeaway, insight, or breakthrough from the conversation. Give people a reason to care about the episode beyond the announcement.
3. Thank the host and their team
Send a genuine thank you message. Acknowledge the time and effort involved in producing the episode and show that you value the opportunity.
4. Ask for promotional materials
Ask whether the host can share the recording video or approved clips so you can create promotional content and help spread the word about the episode.
Think Beyond One Interview
Guest podcasting is a long-term relationship-building strategy. It becomes one and done only when you choose not to nurture the connection.
The host may become a future collaborator, recommend you to another show, or invite you back for a new conversation. Those opportunities aren’t guaranteed, but maintaining genuine relationships gives them room to develop.
Don’t just collect podcast appearances. Build relationships that can keep creating opportunities. Upgrade to paid for the practical checklists and follow up templates to help you put this approach into action.
Have you stayed in touch with a podcast host after an interview? What came out of that relationship?
PS. Your next opportunity may come from a host you’ve already met. Upgrade to paid to get the tools to nurture those relationships before and after your next interview.